My friend Eelke and her boyfriend are both quite the entrepreneurs. He started the Borrel Keuken and she started the Snorrenfabriek. Great snacks and nice clothes. ‘Why not combine the two?’ they must have thought because last week they opened their collaborative store W50! And then they closed it again.
Why? Because other shopkeepers in the neighbourhood had complained to their blockowner about unfair competition. This is the risk you take when you’re located in a cheap place but they were very sad to hear it of course. Nonetheless they decided to have a three-hour-opening to show people how the store would look like and give them tips about other places. So if you know a location in Amsterdam that would be interesting in hosting such a nice pop-up place, please let them know!